Founder & President

SHIENNA ETHYL MAE SUAGA HERNANE

Founder & President of Dayongi

Connecting People. Empowering Communities. Building a Better Future Together.

Shienna Ethyl Mae Suaga Hernane is the Founder and President of Dayongi, a Filipino-founded digital platform inspired by the enduring spirit of Dayong—a tradition of people coming together through unity, cooperation, compassion, service, and shared responsibility.

As Founder and President, Shienna provides the vision and strategic leadership behind Dayongi's development as a modern platform designed to connect people, communities, organizations, businesses, and opportunities.

Her vision is rooted in a simple belief:

When people come together, communities become stronger, and when communities work together, they can create lasting opportunities for everyone.

Dayongi carries this principle into the digital age by creating new ways for people and communities to connect, participate, discover opportunities, support businesses, and work together.

The Founder Behind Dayongi

Shienna's professional journey has been shaped by experiences centered on people, service, communication, hospitality, and operations.

Before founding Dayongi, she developed professional experience in the tourism, airline, hospitality, customer service, and operations sectors. These experiences gave her firsthand understanding of the importance of human connection, trust, responsiveness, and service.

She began her professional career in customer-facing environments where understanding people's needs and providing dependable service were essential.

As a Customer Service Agent with Cebu Pacific Air, she worked directly with passengers and assisted with check-in, boarding, baggage concerns, flight announcements, and other passenger-service requirements.

Working in the airline industry strengthened her ability to communicate with people from different backgrounds, respond to concerns, and maintain professionalism in fast-moving environments.

Her experience in operations supervision further developed her leadership and organizational capabilities. She gained experience in coordinating daily operations, supporting teams, addressing customer concerns, maintaining service standards, and helping ensure that organizations operate efficiently.

She also holds a Bachelor of Science in Tourism Management from Philippine Women's College of Davao, providing her with an academic foundation in tourism, hospitality, service, and people-centered management.

These experiences became part of the foundation for her broader vision: to build organizations and platforms that place people and communities at the center of what they do.

The Foundation

The Idea Behind Dayongi

The foundation of Dayongi comes from Dayong, a Filipino tradition associated with communities coming together to help one another.

In Filipino communities, the spirit of Dayong represents more than simple cooperation. It represents the idea that people can accomplish things together that would be difficult to accomplish alone.

Families, neighbors, and communities have historically come together to assist one another, share responsibilities, support livelihoods, respond to difficult circumstances, and help build a better future.

For Shienna, this spirit represents an important principle for the modern world:

People are stronger when they are connected.

Dayongi takes inspiration from this tradition and seeks to bring its values into the modern digital environment.

The goal is not simply to preserve an idea from the past, but to transform its spirit into new opportunities for today's connected world.

Dayongi community and Filipino heritage

From Filipino Tradition to a Modern Platform

Dayongi was created with the belief that the principles of community, cooperation, and shared responsibility remain relevant even as technology changes the way people live, work, communicate, and do business.

Modern technology allows people to connect across cities, provinces, countries, and continents.

Dayongi seeks to use that connectivity to create a platform where people can discover one another, participate in communities, support businesses, share opportunities, and create meaningful connections.

In this way, Dayongi carries a Filipino idea into a global digital environment.

Rooted in Filipino Tradition. Built for Global Impact.

This principle represents the foundation of the Dayongi vision.

Our Purpose

Connect People. Connect Communities.

The purpose of Dayongi is simple: to create a digital environment where individuals, communities, businesses, organizations, and partners can come together.

Dayongi's broader vision includes:

Connecting people and communities
Supporting online commerce and entrepreneurship
Creating opportunities for businesses and sellers
Encouraging community participation
Supporting local communities
Helping people discover products, services, and opportunities
Creating spaces for communication and collaboration
Encouraging people to help and support one another
Building stronger relationships between communities and businesses

Dayongi believes that technology should not only make transactions faster.

Technology should help people connect better.

Dayongi as a Community

Community is at the heart of the Dayongi identity.

Dayongi is designed around the belief that communities are not simply groups of users. They are collections of people with shared interests, needs, experiences, aspirations, and goals.

Through digital connection, communities can discover opportunities, share information, support local businesses, exchange experiences, and collaborate on initiatives that matter to them.

The long-term vision is to create an environment where people can participate rather than simply consume.

People are not just users of Dayongi. They are part of the Dayongi community.

Commerce & Community

Dayongi as a Marketplace

Dayongi also brings the spirit of community into e-commerce and online shopping.

The marketplace vision is to create a digital environment where customers can discover products and businesses while sellers can reach new customers and build long-term relationships.

Customers → Sellers → Businesses → Communities

This creates an ecosystem where commerce becomes part of a larger community experience.

The platform's marketplace vision includes:

Online shopping
Product discovery
Seller stores
Business pages
Deals and promotions
Customer reviews
Local businesses
Community-driven recommendations
Entrepreneurial opportunities
Digital commerce

For Shienna, commerce should not exist separately from people.

Behind every product is a seller. Behind every business are people. Behind every customer is a community.

Leadership

A People-Centered Leadership Philosophy

Shienna's leadership philosophy is influenced by her professional experience in industries where service and human interaction are essential.

She believes that successful organizations are built through trust, responsibility, communication, and genuine understanding of the people they serve.

People First

People are at the center of Dayongi's purpose. Products, technology, and business systems should ultimately create better experiences and opportunities for people.

Unity

Greater achievements become possible when people work together toward a shared purpose.

Compassion

Progress should never come at the expense of empathy, dignity, and respect.

Service

Leadership is not only about directing others. It is about creating value and serving the people and communities an organization exists to support.

Integrity

Trust must be built through honesty, transparency, accountability, and responsible leadership.

Empowerment

The goal is to help people and communities create opportunities for themselves and become stronger over time.

Sustainability

Long-term progress requires responsible decisions that consider future generations as well as present needs.

Founder Leadership

Her Role as Founder & President

As Founder and President, Shienna provides the overall vision and strategic direction for Dayongi.

Her responsibilities include guiding the organization's:

Corporate vision
Brand and identity
Business strategy
Marketplace development
Community development
Customer experience
Strategic partnerships
Organizational growth
Corporate culture
Long-term expansion

She works toward building an organization that can grow beyond a single product or service and develop into a broader community and commerce ecosystem.

Her role is therefore not only to manage today's Dayongi, but to help define what Dayongi can become in the future.

Global Vision

Building a Global Community

Although Dayongi is inspired by a Filipino tradition, its underlying values are universal.

Every culture understands the importance of helping others.

Every community benefits when people cooperate.

Every society becomes stronger when individuals recognize that they have a responsibility not only to themselves, but also to the people around them.

Dayongi seeks to bring these principles into the modern digital world.

Its long-term vision is to connect people and communities across the Philippines and eventually around the world.

From Filipino Tradition to Global Community Movement.

The Future

Dayongi's Future

Under Shienna's leadership, Dayongi aims to develop into a platform where commerce, community, connection, and opportunity come together.

The company envisions a future where a person can discover a product, discover a business, meet a community, participate in conversations, support local entrepreneurs, and find new opportunities—all within an interconnected digital environment.

The ultimate objective is not simply to build another website or marketplace.

Something People Can Belong To

A digital community where people can connect, participate, share, and build meaningful relationships.

Something Businesses Can Grow With

A marketplace and digital environment that gives businesses opportunities to reach customers and communities.

Something Communities Can Build Together

A platform where collaboration, participation, and shared opportunities can create lasting impact.

Dayongi seeks to carry a Filipino spirit of cooperation into a connected global future.

A Message From the Founder

A Message From Shienna

"Dayongi was inspired by a simple Filipino principle: we are stronger when we help one another."

"I believe that technology gives us an opportunity to bring this spirit of cooperation into the modern world. People today may live in different places and come from different backgrounds, but our need for connection, opportunity, compassion, and community remains the same."

"Our vision for Dayongi is to create a platform where people can connect, communities can grow, businesses can find opportunities, and everyone can have a place to participate."

"We want Dayongi to be more than a marketplace and more than a social platform. We want it to become a community where people can discover, connect, support one another, and build a better future together."

"Our journey begins with the Filipino spirit of Dayong, but our vision reaches far beyond the Philippines. Wherever people choose to help one another, the spirit of Dayong lives on."

Founder & President